GOinfluencer AMA SUMMARY
Questions
1. As far as I know, your project is created mainly for marketing purposes. Can you explain the idea behind the project in more detail and tell us a little about yourself?
Arpit
GOinfluencer is an influencer marketing platform which automates end to end influencer marketing cycle and makes running an influencer marketing campaign as easy as running a google/facebook ad campaign.
GOinfluencer: Give your brand a rocket boost with influencer marketing
Businesses around the world want to reach out to the majority of their target base with minimum marketing costs. Influencer marketing is one of the most efficient and cheapest way to this if done in the right way.
GOinfluencer seeks to help small and medium-sized businesses to achieve the marketing power of a large enterprise by reaching their target audiences in the most efficient and cost-effective manner possible. GOinfluencer Suite is designed to automate the entire influencer marketing process and make it a seamless experience for both influencers and businesses.
For more details contact us at: contact@goinfluencer.io
Website : https://www.goinfluencer.io
Twitter : https://twitter.com/GO_Influencer
Telegram : https://t.me/GOinfluencer_Official
LinkedIn : https://www.linkedin.com/company/goinfluencer
Medium : https://goinfluencer.medium.com/
We have made a short explainer video for the same which can be accessed here:
https://www.youtube.com/watch?v=rI7qND1ON1Y
I am Arpit and I am the CEO and CO-Founder of GOinfluencer.
I have worked as a software developer and a product manager professionally in past 4–5 years.
Apart from me, we have Ishank and Ram in the founding team who are the CTO and COO respectively. We have known each other for a good part of the last decade and that’s what makes our team special covering all the major areas in expertise required for GOinfluencer.
2. In crypto we do not have too many projects similar to yours, can you tell us how you came up with the idea to create GoInfluencer?
Ram Prasad
We started working on this idea a year back where we wanted to help small businesses such as a new manufacturer/jewelry shop owner or local saree shop owner to reach out to their target audience.
When we went on the ground and started talking to these businesses, we realized that it is a very basic marketing problem for them where they want to attract customers and reach out to their target audience, but do not have enough budgets with them.
That’s where we realized that influencer marketing is the solution to their problem, where a business owner can market their product or services via influencers in a small budget or even exchange of product samples and when it comes to influencers, they get business and the platform helps them to grow themselves as well.
Arpit
When I was working with RocketVault (another crypto projects), I realized that the problem exists even in the crypto space and if anything, the need for such a platform is even more in the crypto industry. That’s when we thought of entering into this space and build GOinfluencer.
Especially in cryto space where a lot of influencers are anonymous, projects are anonymous and there there a trust gab between both working together.
3. Tell us please what is the scope of your services, is GoInfluencer mainly aimed at businesses or not only?
Ram Prasad
Absolutely
GOinfluencer has both B2B and B2C use cases
For the B2B side, our main GTM strategy is partnership driven. Whichever partner we onboard (VC, launchpad, project etc.), we want to make sure that the projects which are associated with partners are referred to us for their influencer marketing campaigns.
By doing this, we are ensuring that we get enough projects for influencer marketing on a regular basis without much sales effort and generate decent revenues consistently.
On the B2C side, we are building a community who can take advantage of staking $GOIN tokens and earn premium project tokens via airdrops or via whitelisting.
GTM here is heavily marketing driven where the aim is to build a good quality audience community
4. Please explain to us what utility the $GOIN token will have, what the user will gain by holding it, and tell us what is your plan to attract people to accumulate this token?
Arpit
As Ram just described we have both B2B and B2C use cases. That reflects in our token utility as well
If I talk about B2B cases:
👉Payment of platform subscription fee and campaign management fees.
👉10–40% extra discounts the user pays via GOIN tokens.
👉Staking: Unlocking of premium features based on stacking(dextools model). For eg: for GO Campaigns users will have to hold tokens for the whole duration of the campaign.
👉Influencers and businesses can hold tokens and improve their visibility on the platform in the Sponsored/featured section.
👉Rewards and Cashbacks to be awarded in GOIN tokens.
👉Access to negotiated influencer prices if you HODL $GOIN tokens
👉Access to top content creators and designers for the campaigns.
On the other hand B2C use cases are much more interesting for retail investors:
👉Airdrop to top $GOIN token holders, of the project tokens who do influencer marketing with GOinfluencers.
👉Quarterly returns in premium project tokens of the projects who run influencer marketing campaigns via GOinfluencer to the users who HODL $GOIN tokens.
We are calling it GOivest. Where if you invest in $GOIN tokens, you will get quarterly returns which will be driven by number of projects we run influencer marketing campaigns for.
More campaigns we successfully run, more returns to our community.
5. Please tell us about your plans for the future, what are your next steps to become a big, respected and reputable project?
Ram Prasad
In the coming 6 months, we plan to launch our product for the brands and the influencers
Additionally, we want to run influencer marketing campaigns for all the crypto brands out there
We will be launching some staking and investing programs for retail investors which will be give them great returns by investing in $GOIN
While we are keen to expand in the cryptocurrency industry, we also want to expand to other industries such as fashion and lifestyle, sports and fitness etc.
6. Let’s talk about foundations, please explain to our community on which chain do you want to build your project? And why not on others.
Arpit
One of our long term vision is to make influencer marketing performance based.
By performance based I mean influencers receive payment as and when their posts gain a certain number of likes/RTs/comments. More engagement an influencer gets, the more profit he/she can make. It’s beneficial for businesses as well as they will get more value out of their money.
We are planning to automate this via smart contracts, where all information gets locked in a smart contract and payment releases based on the performance of the tweets. We are planning a lot more automation via smart contracts.
To facilitate this we wanted a network which can be extensively used and also keeping costs on the lower side.
That’s why we decided to go with Binance Smart Chain where gas prices are low and is very easily scalable.
7. What is for you the most revolutionary in your project? If a potential customer asked you this, what would you say? If you want, share something with our community that you haven’t talked about yet.
Ram Prasad
Our aim is to automate the entire influencer marketing process, right from the discovery of the right set of influencers to analysing performance and measuring ROI
We aspire to make running an influencer marketing as simple as running a facebook/google ad, but with better results (CPM and CPC). In order to solve these problems for brands and influencer, we have come up with GOinfluencer Suite.
It is a complete Suite for both Influencers and Businesses with different modules
GO Search, GOAnalytics and GO Campaigns help businesses for campaign design and execution
Brand connect, Competitor analysis and GOinfluencer Academy help influencers to grow and connect with businesses.
To summarize, GOinfluencer Suite automates every step of influencer marketing process:
👉 Helps in creating highly focused and effective marketing campaign
👉 Within limited budgets
👉 Suitable for all businesses agnostic of size or market segment
👉 Helps in quicker customer acquisition and
👉 Builds trust and credibility
Community questions:
1.
Luly Nana
STAKING is one of the STRATEGIES to ATTRACT USERS and HOLD Them and long term. Does your GREAT PROJECT have a plan about to staking?
Ram Prasad
Absolutely. As @arpitt01 also mentioned, we will be introducing staking rewards for our long-term investors and believers of the project. We are in the process of designing the reward structure and we will roll out the structure in the coming months. Hope that answers your question
2.
Wesley Dang
Can you explain how is your Tokenomics Distribution? How many tokens Will be minted ? And How many tokens Will be locked by the team?
Arpit
We have a total Supply of 1B GOIN tokens.
you can find more details on our website
goinfluencer.io
3.
Thor
What is your plan for global expansion? At present, which market are you focus on, or is it focused on building and growing to gain customers, users and partners?
Arpit
We are looking at fashion and lifestyle, food and beverages and fitness industries as well
4.
Tandy Lockhart
What are your major goals to achieve in the next 3–4 years? And What are your plans to expand & gain more adoption?
Arpit
As mentioned earlier, we want to make running an influencer marketing campaigna as easy as running a fb/google ad campaign.
5.
Spacehawk
Do you work with mostly big projects or even the little ones? What is the least amount of budget one needs to have in order to start using your services for influencer marketing?
Arpit
We work with all size of businesses. We have run campaigns ranging from $500 — $50,000 budgets. This is the beauty of GOinfluencer. anyonce can run an influencer marketing campaign.
6.
Minh
Currently from where i can buy ? Is it possible that I can get only by holding it?
Arpit
We are launching on 3 launchpads:
Synapse Network
Rocektxchange
StarterXYZ
We are planning for our TGE on 17th December. post that you can buy $GOIN in pancakeswap.
7.
SpecioB
Hello
You’ve told many benefits for biggest holders and creators that will do influencer marketing.
but…
Are you going to make any benefits for early investors ?
Arpit
As we mentioned token utility.
We have use cases for retail investors as well. Any investor small or big will make a lot of money fron GOIN investing and staking programs which will be launched in coming weeks
8.
KWNTL
Some influencers do not know how to build their brand and have no tool to analyze posted content and/or followers’ loyalty.
How does GOinfluencer helping to solve this issue?
Arpit
We have whole set of features for influencers as well in GOinfluencer suite.
GO Analytics
Brand connect
GOinfluencer Academy
myInfluence
These features will help new and upcoming influencer grow across social media platforms.
9.
Nisyah
Was your platform launched solely focused on helping anonymous influencers? Why are you so eager to help them develop, what is the real purpose?
Arpit
Its not about about if influencer is anonymous or not. Especially in cryto space, what matters is how you read the market, what kind of analysis you do and how you advice people.
If you are good in all these, influencer must be supported and should get a chance to grow and earn via his talent.
10.
Ethereal
PARTNERSHIP & COLLABORATIONS are the backbone in making every project more widespread. Can you list some of ur partners with us?
Arpit
Absolutely. We have partnered with some of the best VCs in the space who have provided us with the expertise and knowledge to grow in this space. Some of the investors that we can be proud to partner with include Ferrum Network, Synapse Network, Grizzly Capital, and RikX Capital. Our advisors include Ian Friend (COO of Ferrum Network), Kiran Mannam (CEO and Founder of Rocket Vault) and RikX Capital. In addition to this, we have established partnerships with diverse projects and influencer networks such as GameStation, Cryptia, Smart Liquidity, Cryptilistic Marketing Agency, Origin Ventures, and SWGI.
Winners questions
1.
Duong Khoa
Revenue is an important aspect for all projects to survive and maintain the project/company. What is your plan and way to generate profit/revenue from tokens? In this regard, please explain your income model?
Ram Prasad
Our business model has two components: a fixed component and a variable component. People can subscribe monthly to our platform which will enable them to access some basic features. In order to access advanced features, people will have to pay extra $GOIN, which will help them in unlocking those features.
Arpit
We are one of the very few projects in crypto space which is generating revenue and is in profit even before their IDO. We have a very strong revenue model which we will be strengthening with GOIN token
2.
Hoshizora
What is your advantage over other projects? Is it from a security point of view or the technology you are using? Or are there other advantages? What makes you believe that your project is worth choosing?
Ram Prasad
Our USP is GO Campaigns. With proper design and methodology, GO Campaigns enables brands to select a set of influencers who can collectively promote a product/service in a single campaign. With combined network effect of a set of influencers and proper methodologies (eg. sharing/retweeting other influencers, using proper hashtags etc.), GO campaigns increase impressions & overall reach, consequently generating much better results than traditional marketing methods. GO campaigns are designed based on the objective of the campaign and this is where GOinfluencer stands out to other competitors in the market.
3.
Naveen Sonkaria
Hey guys, hope you are doing well. Below is my question to GOINFLUENCER team
As you mentioned that you will moving to performance based marketing with influencer, Do you think influencers will agree to that? When do you think you can move to this model?
Arpit
Its nice you have been folllowing the chat for lasr hour.
Definitely now is not the right time for performance based marketing. But as I told its our long term vision. We will reach slowly there by running more and more campaigns. Making everyone habitual on the plat form.
About Synapse Network
Synapse Network is developing a cross-chain investment and start-up acceleration ecosystem based on blockchain technology to give everybody an equal chance to contribute to great upcoming projects and to do so early on. We are bridging the gap between the traditional & crypto market. The idea of the Synapse Network technology goes beyond the standard offer of launchpads available on the market, becoming a true technological brand providing tech solutions.
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